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Business Cards


Business cards are one of the most affordable and speedy ways to advertise for your business. Years ago investing in business cards was quite costly, however, in recent years they have become extremely cost effective and the end result is that you have a fast, reliable way to market your business and services to a large population. When making business cards for a salon there are a few things to keep in mind that will guarantee this method of advertising is working at its full capacity.

Business cards are tangible and are a great way to keep consumers thinking and considering your business long after you are gone -- or in some cases when you weren't present to begin with. In today's hectic world simply spouting out intricate details about your business in passing guarantees nothing; except that with all the information we have to remember on any given day, your business proposal, name and website will be lost in translation.

An effective business card does two things: it not only brands your business and lends to its credibility, it also holds valuable information for consumers who want to contact you further with questions, concerns, and appointments. Therefore, slapping together a business card just so you have one to hand out is not a good idea and will not get you the results you are seeking, which is additional business and networking.

The design of your card should be innovative. Proper thought should be given to its creativity. If your salon has a logo you should start by incorporating that into the design. Logos play an important part in brand and brand messaging. This has been proven time and again. Consumers everywhere recognize the Coca Cola logo regardless of whether the actual words are on the product or billboard. The same goes for thousands of other logos that creative minds have come up with on inventive products. There are few other things that capture the true success of a business as a consumer being able to state what it is without the title following it. It is recognition at its best.

In his article titled "Logos, Letterheads and Business Cards: Design for Profit" C.L. Morgan stated when designing a logo "all elements are coherent with a specific view of what the corporation is and represents." Therefore, your logo should speak and define exactly who you are and what your business is. But more than that, consumers want to know that what you are offering is worth their time and hard earned money. Since the salon business is competitive, what you are selling and how well you provide services is utmost important. Your logo should reflect that you are detail oriented and business minded.

Once your logo is established the next thing to consider when designing a salon business card is the coloring used. If your salon has specified colors that consumers will identify with your business consider using those for a splash of color. Studies have shown that humans respond to different colors in myriad of ways. For example, the color red is often associated with power and authority; yellow when viewed by the human eye can evoke such emotions as excitement and happiness; the color green is often associated with money as well as nature and feelings of serenity. The color black is associated with independence, authority and strengths which is why many businesses utilize black lettering on their company logos and stationary. In one such study conducted by the Newspaper National Network in 1998, identical ads in a magazine were printed; one in color and one in black and white. The results showed that while a mere 6% of people responded to the black and white edition, 21% took notice of the one in color. Color analysis has shown that color can vastly impact consumer emotions and spending and thus, when incorporating it within business cards should be considered.

The information contained on your business card is also imperative. Your business's name is forefront. It should also have your name and title as well as phone contact information at the very minimum. For salons an address on the card is vital as most salon customers value vicinity and convenience. Other things included should be an email address if you have one as well as a company website address. Long and complex email addresses are harrowing to consumers however, so if yours fits this description consider obtaining one that is simplistic in nature or don't include it at all.

Finally, pay due attention to your text type. Cramming too much information in unreadable sized or over complicated font will backfire on you. Consumers want to be able to read a business card's content quickly and easily. The average font size should be 12 to 14pt. Fancy font is acceptable as long as it is legible.

Including pictures is a personal choice however the ideal size for a business card is 2" by 3.5" which doesn't afford a lot of space. Don't sacrifice vital contact information for a picture.

Today the cost of business cards has decreased dramatically from recent years. Many office stores will offer spectacular deals and you can get hundreds of cards for a reasonable price. The Internet is a great place to get cards as well with some vendors offering nicely made cards for as low as $3.95 for a few hundred. For duel sided business cards with print on the front and back the price will be more. Decide whether you can display all the necessary information on one side and still have it look effective before splurging on two sided business cards. Often it is unnecessary and will waste valuable dollars.
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